Hainanese Kopi-O

July 22, 2007

Harry Potter and the Deathly Hallow

Filed under: Reading List, Writing — agnes @ 7:00 am

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I went to Borders The Curve after 12pm on release day, no mob, no crowd. I am glad I could walk in comfortably to get a copy. Hypermarts have no rights to sell books on its launch date by slashing the price to attract other sales. Price control in any business is very important. Retail price fixed and published is to ensure everyone gets a fair deal. Does anyone care to know how businesses thrive to make their profit to keep its doors open? Giving away discounts simply to make sales figure is not a wise strategy, let alone if you try to do this to a product that is highly anticipated over the years (mind you, it’s the last book of HP), it is like killing the excitement, the fun and the party. Would you like this to happen to your own party? I confess I am not a great fan of Rowling’s HP but for the sake of telling my 2 toddler boys what happen to Potter in the end. I am not a fast reader, just into chapter two after 4 hours, I have work to do you know. By the way, next time if you want to buy a book, go to a bookstore. Not hypermarts. It’s unconventional economics. This is not the first time bigger businesses compete with each other and hurt small retailers in the process. Ah… by the way consumers who buy from price cut deals are not loyal customer and will not thank you in return.

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